8 tips for choosing the perfect domain name

Buying a domain is only the first step in having a website. Choosing a domain name is similar to choosing a company name – it requires a lot of thought and consideration.

When starting a new website for your business, choosing a domain name is an important step to ensure you maximize your website’s visibility. It also helps in making your brand recognizable and stand out from the competition.

But finding the perfect name isn’t as easy as it used to be, as many of the best ones have already been taken.

Follow the steps below to help you pick the perfect domain name.

1. Easy to type

Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.

2. Easy to remember

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3. Consider Using Keywords

Try using keywords that describe your business and the services you offer. Keywords can help improve your SEO. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

4. Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.

5. Avoid numbers and hyphens

Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.

6. Easy to Pronounce

Check domain availability as you type and it should roll off the tip of your tongue.

7. Research it

Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!

8. Keep It Concise

In general, when it comes to the length of your domain, shorter is better.